Kia Motors Corporation supplies a fleet of official tournament vehicles to the Australian Open 2020, marking the company’s 19th consecutive-year major partnership with the Grand Slam event of the Asia-Pacific region.
The official vehicle handover ceremony took place today at the Federation Square in Melbourne, with Kia Global Brand Ambassador Rafael Nadal, the winner of 19 Grand Slam men’s singles titles, presenting 130 Kia vehicles, comprising the Carnival MPVs, the Sorento SUVs and the Stinger fastback sedans, to tournament officials.
“We are very proud of our longstanding partnership with Kia, which is one of the most enduring partnerships in Australian sport,” said Australian Open Tournament Director Craig Tiley. “As soon as you see the fleet of 130 Kia cars on the Melbourne streets, you know it’s Australian Open time. The AO-branded Kia vehicles add to the excitement of the Australian Open as they move around Melbourne, and of course contribute enormously to the smooth running of the tournament.”
Last year, Kia and Nadal celebrated their 15th consecutive year of partnership since 2004, during which the Spanish tennis legend -- considered one of the greatest players of all time -- has promoted Kia’s “The Power to Surprise” brand campaign, while collecting 19 Grand Slam singles titles and one Olympic gold medal under his belt. If Nadal wins this year’s men’s singles championship, he will be a holder of 20 Grand Slam men’s singles titles, the shared all-time record on the men’s side.
Photos: Getty Images; AAP; Kia Australia