Spain’s
World No. 1 Rafael Nadal will be the new ambassador of the brand Banc
Sabadell after signing a long-term agreement with the title sponsor of
the Barcelona Open Banc Sabadell on April 2 in Madrid.
Nadal will the fourth professional athlete to be linked to the Banc
Sabadell brand, although the relationship in this case will be broader
and deeper, extending beyond his current sports career. Nadal will be
the figurehead of Banc Sabadell in its principal commercial and
corporate activities.
Josep Oliu, Chairman of Banc Sabadell: "We are very pleased to link
the values of our brand to the positive attributes inherent in the
personality and track record of Rafael Nadal, the greatest Spanish
sportsman of all time. His charisma and the international prestige of
his sporting achievements will contribute to enhancing our brand
recognition throughout Spain and will undoubtedly boost our image
internationally, particularly in the United States and Latin America,
where he is revered."
Rafael Nadal expressed his satisfaction with the agreement: "I am
delighted with this new project and the prospect of working with Banc
Sabadell. Apart from the fact that it is a prestigious Spanish
international bank, I fully identify with its values and with its
constant support of sport, and specifically tennis, through sponsorship
of the Barcelona Open Banc Sabadell - Trofeo Conde de Godó. I am also
grateful to Banc Sabadell for agreeing to work with me beyond my
professional career. I trust that I can live up to their confidence in
me."
Before Rafael Nadal, other sportspeople who have been linked to the
Banc Sabadell brand are Leo Messi, FC Barcelona striker and member of
the Argentina national soccer team; Gemma Mengual, Olympic medallist in
synchronized swimming; and Pep Guardiola, currently coach of FC Bayern
Munich.
Other sportspeople, such as footballers Carles Puyol and Cesc
Fábregas, former footballers Luis Figo and Luis Enrique, and Paralympic
swimmer Teresa Perales, have worked with Banc Sabadell on occasion in
the past.
barcelonaopenbancsabadell.com
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Рафаэль Надаль будет новым посолом бренда "Banc Sabadell" после подписания долгосрочного соглашения со спонсором Barcelona Open Banc Sabadell, в Мадриде, 2 апреля.
Хосеп Oliu , председатель Banc Sabadell : " Мы очень рады связать ценности нашей марки с положительными качествами, присущими личности Рафаэля Надаля, величайшего испанского спортсмена всех времен. Его харизма и международный авторитет, его спортивные достижения будут способствовать укреплению узнаваемости нашего бренда в Испании и повысят наш имидж на международном уровне, особенно в Соединенных Штатах и Латинской Америке" .
Рафаэль Надаль выразил удовлетворение договором: " Я в восторге от нового проекта и перспективой работы с Banc Sabadell. Помимо того, что это престижный Испанский международный банк , я полностью идентифицирую личность с ее ценностями и с его постоянной поддержкой спорта, и в частности тенниса , через спонсорство Barcelona Open Banc Sabadell - Conde de Godó Trophy. Я также благодарен Banc Sabadell за согласие работать со мной вне моей профессиональной карьеры " .
Tanika Molvi