Главная » 2020 » June » 26 » VIDEO: Rafael Nadal in the advertising campaign with the aim of reviving tourism in Mallorca.
VIDEO: Rafael Nadal in the advertising campaign with the aim of reviving tourism in Mallorca.
"The president of the Council of Mallorca, Catalina Cladera, accompanied by minister of Tourism and Sports, Andreu Serra, and the councillor of Tourism of the City of Palma, Elena Navarro, presented the spot of promoting tourism with which we want to impact our markets main, the Spanish primarily.
The spot that today is the action of marketing of major impact that the Council of Mallorca has developed from that has the skills in the promotion of tourism. It aims to respond to the current situation, the impact of the pandemic caused by the covid-19, with a package of measures capable of contributing to revive the tourism industry of Mallorca.
The project has been developed through the Mallorca Tourism Foundation, and counts with the collaboration of Palma city Council, through the Fundació Palma 365.
The main character of the video is a tennis player from Majorca, Rafa Nadal, who, simulating piloting a drone, shows Mallorca "from a bird's eye view". An athlete took part in this campaign for free of charge.
It should be noted that all images were recorded specifically for this ad, providing a unique view of some of the island's most iconic areas."